You want to say
What you can honestly say
Checked with the PING, HAND and SELL test from the book FLIP by Soyoon Park, PhD.
Right-click the image and choose Save, or press and hold on a phone. Post it with your launch update.
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Type in your launch numbers. See what they prove, what launch day inflated, and what you can honestly say next.
One founder reported 400 sign-ups from a Product Hunt launch, and 1 paying customer. Try that case below.
You want to say
Checked with the PING, HAND and SELL test from the book FLIP by Soyoon Park, PhD.
Plan this test on Tool 07 and read what comes back with Tool 08. Both are one-page worksheets in the free FLIP Decoder workbook. Download the PDF, no sign-up needed.
Most launch reports ask one question: is there demand? The book FLIP splits it into three, because each one is answered by a different kind of behavior. A great answer to one tells you nothing about the next. Dropbox’s waitlist of about 75,000 answered the first question and leaves the other two open.
Attention is free to give. A step counts only when it cost people something.
Counts: an email, a booking, a refundable deposit.
Doesn’t count: views, upvotes, “looks cool.”
Curiosity gets a first try. Only real value brings people back without a reminder.
Counts: people returning on their own a week later.
Doesn’t count: downloads, first sessions, a survey that says “I like it.”
A sale proves willingness to pay only when nothing special was done to make it happen.
Counts: full price, normal checkout, no hand-holding.
Doesn’t count: launch discounts, friends buying, sales you walked through by hand.
Right-click the image and choose Save, or press and hold on a phone. Post it with your launch update.